Company Name: Rawalwasia Textile Industries Pvt. Ltd.
Industry: Coal
Job Title: Digital Marketing Executive
Hours: Full-time
Location: Surat, Gujarat
Job Purpose
We seek a highly skilled and motivated Digital Marketing Executive to join our team. As
a Digital Marketing Executive, you will develop, implement, and manage digital
marketing campaigns promoting our products and services. In this role, you can utilize
your creative thinking and analytical skills to drive brand awareness and generate leads.
Job Duties
● Planned and executed digital marketing strategies across various platforms,
including social media, email marketing, search engine optimization (SEO), and
pay-per-click advertising (PPC).
● Create and manage engaging and relevant content for digital channels,
including blogs, social media posts, and email campaigns.
● Monitor and analyze website traffic, social media metrics, and other digital
marketing KPIs to optimize campaign performance and identify areas for
improvement.
● Collaborate with cross-functional teams to develop and implement integrated
marketing campaigns that align with business goals.
● Stay current with digital marketing trends and best practices to ensure our
marketing efforts are current and influential.
● Conduct market research to identify target audiences and develop customer
profiles for targeted marketing campaigns.
● Manage and maintain our website, ensuring content is fresh, accurate, and
optimized for search engines.
Required Qualifications
Knowledge
● Strong understanding of SEO, PPC, email marketing, social media marketing,
and other digital marketing channels.
● Knowledge of digital marketing tools and platforms like Google Analytics.
● Familiarity with the latest digital marketing trends and best practices.
● Knowledge of WordPress will be beneficial.
Skills
● Proficiency in developing and implementing digital marketing campaigns.
● Ability to analyze data and derive actionable insights.
● Excellent written and communication skills.
● Strong project management and multitasking abilities.
● Content writing and strategizing skills
● Metrics & Analytics
● Relationship building skills
● Interpersonal skills
● Proficiency in Microsoft Office/Suite
● Critical thinking
● Innovation
Attributes
● Creative and innovative approach to problem-solving.
● Ability to work independently and as part of a team.
● Analytical mindset with a focus on detail and accuracy.
● Creativity
● Adaptability & flexibility
● Strategic thinking
● Collaborative mindset
● Trend awareness
Education
● A master's degree in marketing, business, communications, or a related field is
typically required.
● A degree or master's in digital marketing, advertising, or media studies can also
be highly Relevant.
Experience
● Experience developing and implementing digital marketing campaigns of about 6
months to 1 year.
Technical Skills
● Proficiency in digital marketing tools and platforms.
● Knowledge of content management systems and website maintenance.
Perks and Benefits
● Competitive Salary.
● We offer a comprehensive benefits package that includes bonus, leave
encashments etc.
● There are opportunities for career advancement within the organization.
● Ongoing training and development programs.
Training
● On-the-job training and opportunities for continuous professional development
will be provided.