Job Description – Digital Marketing Executive
Company: FROODY FOODS LLP
Position: Digital Marketing Executive
Location: Hinjewadi, Pune
Salary: ₹25,000 – ₹30,000 per month
Experience: 2–5 Years
Employment Type: Full-time
About the Role
We are looking for a creative and performance-oriented Digital Marketing Executive who can independently manage our digital presence, create engaging content, generate leads and support the overall growth of the brand.
Key Responsibilities
1. Social Media Management
Manage Instagram, Facebook, LinkedIn and other relevant social media platforms.
Create and execute monthly social media content calendars.
Plan reels, posts, stories, carousels and promotional campaigns.
Monitor comments, messages and audience engagement.
Maintain a consistent brand image and communication style.
2. Content Creation
Ideate creative content for food products, brand campaigns and business promotions.
Coordinate with the design/video team or create basic creatives independently using Canva and similar tools.
Shoot and coordinate short-form videos/reels when required.
Write captions, hooks, CTAs and relevant hashtags.
3. Performance Marketing
Plan, execute and monitor Meta Ads (Facebook & Instagram).
Manage lead-generation, awareness and conversion campaigns.
Monitor campaign performance and optimize budgets, audiences and creatives.
Basic knowledge of Google Ads will be an advantage.
4. Lead Generation & Business Growth
Generate qualified B2B leads through digital marketing.
Support lead generation for hotels, restaurants, caterers and other potential business clients.
Track leads generated through campaigns and coordinate with the sales team.
Maintain basic lead and campaign performance reports.
5. Google Business & Online Presence
Manage and optimize Google Business Profile (GMB).
Ensure business information, photos, posts and reviews are regularly updated.
Monitor online visibility and customer reviews.
6. Analytics & Reporting
Track social media and advertising performance.
Prepare weekly/monthly reports covering:
Reach
Engagement
Followers
Leads
Cost per lead
Ad spend
Campaign performance
Identify what is working and suggest improvements.
Required Skills
Strong knowledge of Instagram & Facebook marketing
Good understanding of Meta Ads Manager
Content planning and social media strategy
Basic graphic designing using Canva
Good copywriting and communication skills
Knowledge of reels/video content
Understanding of digital marketing analytics
Lead-generation mindset
Ability to work independently and meet deadlines
Food/FMCG/HORECA marketing experience will be an added advantage
Candidate Profile
We are looking for someone who is:
Creative + analytical
Proactive and self-driven
Comfortable working in a fast-paced food/brand environment
Able to take ownership of social media and digital campaigns
Updated with current Instagram/Reels trends
Focused on actual business results and lead generation, not just posting content
What We Offer
Salary: ₹25,000 – ₹30,000/month
Full-time opportunity
Opportunity to work closely with the founders/management
Opportunity to handle end-to-end digital marketing
Growth opportunity within a growing food business
Location: Hinjewadi, Pune