Location: Pune
Department: Sales/Marketing
Industry Type: BPO / IT
Employment Type: Full-Time
· Plan and execute digital marketing campaigns (Google Ads, Facebook Ads, etc.)
· Manage company’s social media profiles and presence (Facebook, LinkedIn, Instagram, etc.)
· Perform SEO (on-page and off-page) to improve website ranking and visibility
· Conduct keyword research and implement SEO best practices
· Monitor website traffic and campaign performance using Google Analytics and similar tools
· Prepare regular reports on digital campaign performance and ROI
· Create, edit, and optimize content for digital platforms
· Coordinate with designers, writers, and developers for campaign needs
· Stay updated with the latest trends and best practices in digital marketing
· Knowledge of Google Ads, Facebook/Instagram Ads, and other paid marketing platforms
· Hands-on experience with SEO tools (Google Search Console, SEMrush, Ahrefs, etc.)
· Familiarity with email marketing platforms (e.g., Mailchimp, SendGrid)
· Good understanding of web analytics tools (Google Analytics, Tag Manager)
· Strong written and verbal communication skills
· Creative thinking and attention to detail