Job Summary:
We are seeking a highly skilled and results-driven PPC Expert to manage and optimize our paid advertising campaigns across platforms like Google Ads, Meta Ads, and others. The ideal candidate will be responsible for driving quality traffic, maximizing ROI, and ensuring ad strategy aligns with business goals.
Key Responsibilities:
Develop, implement, and manage PPC campaigns on Google Ads, Facebook, Instagram, YouTube, etc.
Perform keyword research, ad copywriting, and A/B testing to improve performance.
Monitor campaign budgets, metrics, and ROI regularly.
Track KPIs such as CTR, CPC, conversion rate, and cost per acquisition.
Use tools like Google Analytics, Google Tag Manager, and other platforms to analyze performance and generate reports.
Optimize landing pages and user experience to boost conversions.
Collaborate with SEO, content, and design teams to align paid strategy with overall marketing goals.
Requirements:
Proven experience in managing successful PPC campaigns.
Strong knowledge of Google Ads, Facebook Business Manager, and Google Analytics.
Certification in Google Ads is a plus.
Analytical mindset and attention to detail.
Excellent communication and reporting skills.
Familiarity with e-commerce campaigns is a bonus.
Preferred Tools:
Google Ads, Meta Ads Manager
Google Analytics, Tag Manager
SEMrush / Ahrefs / Ubersuggest
Excel / Google Sheets for reporting