We are seeking a results-driven and experienced Digital Marketing Executive with a minimum of 5to 7years of hands-on experience in digital marketing, particularly in Facebook Ads, Google Ads, SEO (Search Engine Optimization), and PPC (Pay-Per-Click). The ideal candidate will be responsible for strategizing, executing, and optimizing online marketing campaigns to increase brand visibility, generate leads, and drive conversions.
Key Responsibilities:
• Develop and manage digital marketing campaigns across various platforms, including Facebook, Instagram, Google Ads (Search, Display, Shopping, and YouTube).
• Create, monitor, and optimize paid ad campaigns (Facebook Ads and Google Ads) to maximize ROI and reduce CPA.
• Conduct detailed keyword research and develop SEO strategies to increase organic traffic and search engine rankings.
• Monitor and analyze campaign performance using tools like Google Analytics, Google Tag Manager, Facebook Business Manager, and SEMrush/Ahrefs.
• Design and run A/B tests to improve ad creatives, landing pages, and targeting.
• Stay up to date with the latest digital marketing trends, tools, and best practices.
• Collaborate with the content, design, and development teams to create high-performing marketing assets.
• Prepare and present monthly reports on campaign performance, insights, and recommendations for improvements.
Key Skills Required:
• In-depth knowledge of Facebook Ads Manager and Google Ads (AdWords) platforms
• Strong understanding of SEO best practices (on-page, off-page, technical SEO)
• Expertise in PPC strategies and campaign optimization
• Experience with Google Analytics, Search Console, Tag Manager, and Facebook Pixel
• Familiarity with marketing automation tools and CRM systems is a plus
• Excellent analytical, problem-solving, and communication skills
• Ability to work independently and manage multiple projects simultaneously
Qualifications:
• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field
• Google Ads and/or Facebook Blueprint certifications (preferred)
• Proven track record of managing successful digital campaigns with measurable results