Key Responsibilities
Lead Generation
Generate high-quality B2B leads through LinkedIn, Google Ads, Meta Ads, email marketing, and SEO.
Build targeted campaigns for IT resellers, system integrators, distributors, MSPs, educational institutions, corporate buyers, government organizations, and exporters.
Develop lead-generation funnels for domestic and international markets.
Digital Marketing
Plan and execute paid campaigns across Google Ads and LinkedIn.
Improve organic search rankings for keywords related to refurbished IT hardware.
Optimize landing pages to maximize conversions.
Manage content marketing, blogs, newsletters, and social media campaigns.
Email & Automation
Design outbound email campaigns.
Manage CRM databases and lead nurturing workflows.
Execute marketing automation campaigns for repeat engagement.
Analytics & Reporting
Monitor campaign performance using Google Analytics, Search Console, LinkedIn Campaign Manager, and CRM dashboards.
Track KPIs including CPL, MQLs, SQLs, ROAS, and conversion rates.
Provide weekly and monthly performance reports with optimization recommendations