Digital Marketing Executive

JOB DESCRIPTION

Digital Marketing & Content Creation Executive

Company: Potterzwheel Realty
Location: Gurgaon
Department: Marketing & Communications
Experience: 2–4 Years (Freshers with strong practical skills may also apply)
Employment Type: Full-time

About Potterzwheel Realty

Potterzwheel Realty is a real estate consultancy focused on residential and commercial real estate across Gurgaon, New Gurgaon, Dwarka Expressway and the wider Delhi NCR market.

We work with homebuyers, investors, HNIs, NRIs and corporate clients, offering services across property sales, leasing, corporate leasing, property management and real estate advisory.

We believe in a customer-centric approach built on transparency, informed decisions and a hassle-free experience.

Role Overview

We are looking for a creative, technology-savvy and digitally proficient individual to manage and execute our digital marketing initiatives.

The candidate should have a good understanding of social media marketing, content creation, AI-powered tools, graphic designing, photography and videography.

The individual will be responsible for conceptualising, creating and publishing engaging digital content, with a strong focus on real estate marketing, brand building, audience engagement and lead generation.

Key Responsibilities

1. Digital Marketing & Social Media Management

• Plan, manage and execute social media activities across Instagram, Facebook, LinkedIn and YouTube.

• Develop monthly content calendars and execute regular posting schedules.

• Create engaging content around real estate projects, property investments, market trends and homeownership.

• Manage social media engagement, comments, messages and audience interactions.

• Assist in planning and executing paid digital marketing campaigns.

• Track campaign performance, reach, engagement, enquiries and lead generation.

• Work towards improving brand visibility and organic audience growth.

2. Photography & Videography

• Independently shoot property photographs, walkthroughs and project videos.

• Shoot and create Instagram Reels, YouTube Shorts and promotional videos.

• Conduct basic office shoots, team interviews, client testimonials and project presentations.

• Handle camera/mobile photography, framing, lighting, audio and composition.

• Plan and execute outdoor shoots at real estate projects and locations.

• Edit raw footage into professional, engaging and platform-appropriate content.

3. AI-Powered Content Creation

• Demonstrate working knowledge of AI tools for marketing and creative production.

• Use AI tools for content ideation, research, scripting, captions and campaign concepts.

• Explore AI-powered image generation, video creation, voiceovers and editing.

• Use AI to improve productivity, content quality and marketing workflows.

• Stay updated with emerging AI tools and identify opportunities to integrate them into our marketing activities.

4. Graphic Designing & Video Editing

• Create social media creatives, carousels, banners, advertisements and marketing collaterals.

• Design project presentations and digital brochures.

• Edit videos using professional or mobile editing software.

• Maintain consistency in brand identity, typography, colours and visual communication.

• Work with Canva, Photoshop, Illustrator, Premiere Pro, CapCut or equivalent tools.

5. Website & Digital Content

• Assist in updating website content, project listings and blogs.

• Understand basic SEO, keyword research and content optimisation.

• Create content for property-related blogs, landing pages and digital campaigns.

• Assist in improving website traffic and online visibility.

Skills & Competencies Required

• Good understanding of digital marketing and social media platforms.

• Practical experience in photography and videography.

• Ability to shoot and edit short-form videos independently.

• Working knowledge of AI tools and their practical marketing applications.

• Good graphic design and visual communication skills.

• Strong written and verbal communication skills.

• Understanding of Instagram Reels, YouTube Shorts and LinkedIn content formats.

• Creative thinking, initiative and the ability to work independently.

• Interest in real estate, architecture, interiors and lifestyle content.

Preferred Tools & Software

Candidates with hands-on experience in the following tools will be preferred:

CategoryPreferred ToolsAI & ContentChatGPT, Gemini, ClaudeAI Image & VideoMidjourney, Adobe Firefly, Runway, KlingGraphic DesignCanva, Photoshop, IllustratorVideo EditingPremiere Pro, CapCut, DaVinci ResolveSocial MediaMeta Business Suite, LinkedIn, YouTube StudioAnalyticsGoogle Analytics, Meta Insights, Search ConsoleSEOSemrush, Ahrefs or equivalent

Knowledge of all the above tools is not mandatory. Practical ability and willingness to learn are more important.

Performance Expectations (First 90 Days)

• Develop and implement a structured monthly social media calendar.

• Independently shoot and produce regular property-related videos and reels.

• Establish a consistent content pipeline across Instagram, Facebook, LinkedIn and YouTube.

• Create high-quality digital creatives aligned with Potterzwheel Realty's brand identity.

• Introduce AI-based workflows to improve content production efficiency.

• Track and report monthly digital marketing performance.

• Contribute to improving brand awareness, audience engagement and qualified enquiries.

Education & Experience

• Graduate in Marketing, Mass Communication, Digital Media, Advertising, Design or a related field.

• 2–4 years of relevant experience preferred.

• Candidates with a strong portfolio and practical skills may also be considered irrespective of formal qualifications.

What We Are Looking For

We are looking for a hands-on professional who can take an idea from concept to execution.

Someone who can:

• Conceptualise a real estate campaign.

• Write a script and create a content plan.

• Shoot a property video.

• Edit it into a compelling reel.

• Create supporting graphics using AI and design tools.

• Publish the content and analyse its performance.

If you are passionate about digital storytelling, AI, photography, videography and creative marketing, we would like to hear from you.

Apply with your CV and portfolio/showreel.

Email: vishal@potterzwheel.com
Company: Potterzwheel Realty
Website: www.potterzwheelrealty.com

• It is a Full Time Digital Marketing job for candidates with 2 - 5 years of experience.