Position : Digital marketing executive
Work Experience : One or two years in Digital marketing including ecommerce
Education Qualification : Graduate/Post Graduate with Digital marketing course
Job responsibilities :
Knowledge of Google Analytics, Webmaster, SEO tools
· Plan and manage digital ad campaigns across Google, Facebook, Instagram, , and other platforms to drive sales and maximise ROI.
· Create and execute WhatsApp marketing campaigns, and run email campaigns as required.
· Develop high-performing creatives and optimise ad content for better click-through and conversion rates.
Develop content calendars on a weekly and monthly basis for company brands
· Creating posts and posting them on social networking sites
· Google updates
· Ranking factors and Search Engine Marketing Techniques
· The candidate must be able to perform all off-page and on pages tasks successfully, blog posts, social bookmarking and commenting on social networks.
· Good Knowledge of on page SEO activities like meta tags, sitemap, header tags, URl optimization etc.
· Should be good in writing descriptions and ads if required.
· Good knowledge of Google Analytics and webmaster tools required.
· Handling Ecommerce sites
· Keyword strategy
· Link development
· maximizing the traffic to a site by improving page rank within search engines
· Recording/Editing of video for social networking sites