Digital Marketing Executive

E-commerce Management

• Manage product listings on Amazon, Flipkart, Myntra, Shopify, Blinkit, Zepto, Instamart and other marketplaces.

• Coordinate catalog creation, product uploads, pricing, and inventory management.

• Monitor marketplace performance, sales reports, and customer feedback.

• Handle order processing, returns, and coordination with logistics teams.

• Optimize product listings with SEO-friendly content and keywords.

• Coordinate with account managers of marketplaces for promotions and campaigns.

Digital Marketing

• Execute digital marketing campaigns across Google Ads, Meta Ads, and social media platforms.

• Manage social media pages including Instagram, Facebook, LinkedIn, and YouTube.

• Plan and execute performance marketing campaigns to increase ROAS and conversions.

• Monitor and improve website traffic, engagement, and lead generation.

• Support email marketing, WhatsApp marketing, and remarketing activities.

• Create marketing calendars and coordinate promotional campaigns.

Content & Branding

• Coordinate product photoshoots, creatives, banners, and video content.

• Work with designers and content teams for social media and marketplace creatives.

• Support brand launches and new product launches online.

• Maintain consistency in brand communication across platforms.

Analytics & Reporting

• Prepare daily, weekly, and monthly sales and campaign reports.

• Analyze ad performance, marketplace trends, and competitor activities.

• Track KPIs including sales growth, CAC, ROAS, CTR, conversion rate, and customer acquisition.

Required Skills

• Knowledge of Amazon Seller Central, Flipkart Seller Hub, Shopify, etc.

• Basic understanding of Google Ads and Meta Ads.

• Good understanding of digital marketing and online sales.

• Knowledge of SEO, product listings, and marketplace optimization.

• Strong communication and coordination skills.

• Good analytical and reporting skills.

• Proficiency in MS Excel and reporting tools.

Preferred Qualifications

• Graduate in Marketing, Business, E-commerce, or related field.

• 4–6 years of experience in E-commerce or Digital Marketing.

• Experience in marketplace management and performance marketing preferred.

Preferred Industry Experience

• E-commerce

• Quick Commerce

• Consumer Electronics

• Fashion & Lifestyle

• FMCG

• D2C Brands

• Digital Marketing Agencies

Key Performance Indicators (KPIs)

• Online sales growth

• ROAS and campaign performance

• Marketplace account health

• Product ranking and visibility

• Traffic and conversion growth

• Customer acquisition and retention

• It is a Full Time Digital Marketing job for candidates with 4 - 6 years of experience.