Digital Marketing Executive

Job Summary

The Digital Marketing Executive will be responsible for developing, implementing, and managing online marketing strategies to increase brand awareness, generate leads, and drive sales. This role involves planning campaigns across various digital channels, analyzing performance metrics, and ensuring alignment with overall business goals.

Key Responsibilities

1. Digital Campaign Management

• Plan and execute digital marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and others.

• Optimize campaigns for performance (CTR, CPC, ROI, conversions).

• Manage paid advertising budgets efficiently and report on ROI.

2. Social Media Marketing

• Develop, manage, and grow the company’s presence on social media platforms.

• Create engaging content calendars (posts, reels, stories) aligned with brand tone and marketing objectives.

• Monitor engagement, respond to comments/messages, and analyze page insights.

3. SEO & Website Management

• Conduct keyword research and implement on-page/off-page SEO strategies.

• Coordinate with web developers/designers to improve website performance and user experience (UX/UI).

• Track website traffic, rankings, and conversions using Google Analytics and Search Console.

4. Content Marketing

• Plan and oversee creation of blogs, articles, case studies, infographics, and videos.

• Ensure content is optimized for SEO and brand consistency.

• Collaborate with design and content teams for creative assets.

5. Email & CRM Marketing

• Design and execute email marketing campaigns for lead nurturing and customer retention.

• Segment contact lists and analyze open/click-through rates.

• Manage CRM tools to track lead flow and customer engagement.

6. Analytics & Reporting

• Track and analyze marketing metrics (traffic, conversions, engagement, ROI).

• Generate performance reports with insights and recommendations.

• Stay updated with digital marketing trends, tools, and best practices.

7. Collaboration & Strategy

• Work closely with the sales and product teams to align marketing activities with business objectives.

• Suggest creative growth strategies and campaign ideas.

• Manage relationships with external agencies and vendors as needed.

Key Skills & Competencies

• Strong knowledge of Google Ads, SEO, SEM, and social media advertising.

• Hands-on experience with Google Analytics, Search Console, Meta Business Suite, and email marketing tools (Mailchimp, HubSpot, etc.).

• Creative thinking and content ideation.

• Excellent communication and project management skills.

• Data-driven mindset with analytical ability.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 1–3 years of experience in digital marketing or a similar role.

• Certification in Google Ads, SEO, or social media marketing is a plus.

• It is a Full Time Digital Marketing job for candidates with 1 - 2 years of experience.

More about this Digital Marketing Executive job

1. What is the eligibility criteria to apply for this Digital Marketing Executive job?
   Ans: The candidate should be Graduate and above and above with 1 - 2 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹12000 - ₹20000 per month that depends on your interview. It's a Full Time job in Bangalore.
3. How many working days are there for this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital Marketing Executive job?
   Ans: No, there is no fee applicable for applying this Digital Marketing Executive job and during the employment with the company, i.e., Perennial Structures And Projects Llp.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital Marketing Executive role?
   Ans: There is an immediate opening of 2 Digital Marketing Executive at Perennial Structures And Projects Llp
7. Who can apply for this job?
   Ans: Only Male candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job has Day Shift.