Digital Marketing Executive

JOB DESCRIPTION

Digital Marketing Specialist & Video Editor

Organization: PARTH IAS ACADEMY

Position: Digital Marketing Specialist & Video Editor

Job Type: Full-Time

Location: Nandgiri

Tower, Phoolbagh

Experience: 1–3 Years preferred

About PARTH IAS ACADEMY

PARTH IAS ACADEMY is committed to providing quality guidance and educational support to aspirants preparing for competitive examinations, particularly UPSC and other government examinations. We are looking for a creative, tech-savvy, and result-oriented professional to strengthen our digital presence and reach a wider audience of students.

Job Summary

We are looking for a Digital Marketing Specialist & Video Editor who can independently manage and execute digital marketing activities, create engaging video content, and handle day-to-day computer and software-related tasks efficiently.

The ideal candidate should have a good understanding of social media marketing, content creation, video editing, graphic designing, online advertising, and digital platforms, along with strong computer skills.

Key Responsibilities

Digital Marketing

- Develop and execute digital marketing strategies for PARTH IAS ACADEMY.

- Manage social media platforms such as Instagram, Facebook, YouTube, WhatsApp, and Google Business Profile.

- Plan and publish regular posts, reels, stories, videos, educational content, and promotional campaigns.

- Run and monitor Meta Ads, Google Ads, and other relevant online advertising campaigns.

- Track campaign performance and prepare regular reports on reach, engagement, leads, and conversions.

- Develop strategies to increase the academy's online visibility, student enquiries, and admissions.

- Conduct basic competitor and market research to identify new digital marketing opportunities.

- Maintain consistency in the academy's branding and online communication.

Video Editing & Content Creation

- Edit educational videos, lectures, reels, shorts, promotional videos, interviews, testimonials, and event videos.

- Create engaging short-form content for Instagram Reels, YouTube Shorts, and other social media platforms.

- Add captions, subtitles, transitions, graphics, music, logos, and other relevant elements to videos.

- Create thumbnails and other visual creatives for YouTube and social media.

- Assist faculty members in converting educational content into engaging digital formats.

- Ensure videos are professionally edited and optimized for different social media platforms.

Graphic Design

- Design social media posts, banners, posters, advertisements, announcements, thumbnails, and other promotional creatives.

- Maintain consistent fonts, colors, logos, and visual identity of PARTH IAS ACADEMY.

- Use tools such as Canva, Photoshop, or other relevant design software effectively.

Computer & Software Skills

- Handle day-to-day computer-related work efficiently.

- Have strong knowledge of MS Office, Google Workspace, Google Drive, Google Sheets, PowerPoint, Word, Excel, email, file management, and internet-based applications.

- Manage and organize digital files, photographs, videos, documents, and other academy resources.

- Be comfortable learning and using new software, AI tools, and digital platforms.

- Troubleshoot basic software, connectivity, file-format, and computer-related issues.

Required Skills

- Strong knowledge of Digital Marketing and Social Media Marketing.

- Good video editing skills.

- Working knowledge of Canva and/or Adobe Photoshop.

- Knowledge of video editing software such as Adobe Premiere Pro, DaVinci Resolve, Filmora, CapCut, or similar tools.

- Knowledge of Meta Business Suite/Ads Manager and preferably Google Ads.

- Good understanding of Instagram, YouTube, Facebook, and other social media platforms.

- Strong knowledge of MS Word, Excel, PowerPoint, Google Docs, Google Sheets, and Google Drive.

- Good communication and content-writing skills.

- Ability to create attractive and engaging digital content.

- Creative mindset with attention to detail.

- Ability to work independently and meet deadlines.

Preferred Qualifications

- Bachelor's degree in Digital Marketing, Mass Communication, Computer Applications, Marketing, Media, or a related field.

- 1–3 years of relevant experience preferred.

- Experience working with an educational institute, coaching academy, ed-tech company, or similar organization will be an advantage.

- Candidates with a strong portfolio of social media campaigns, videos, reels, or digital creatives will be preferred.

Personal Attributes

- Creative and innovative approach.

- Responsible and disciplined.

- Quick learner and comfortable with technology.

- Good time-management skills.

- Ability to handle multiple tasks simultaneously.

- Strong attention to detail.

- Proactive attitude and willingness to take ownership of work.

- Understanding of the education/coaching industry and student audience is an added advantage.

Key Performance Indicators (KPIs)

The selected candidate will be evaluated on:

- Growth in social media followers and engagement.

- Quality and consistency of content.

- Number and quality of digital leads generated.

- Performance of paid advertising campaigns.

- Growth in YouTube views and subscribers.

- Quality and turnaround time of video editing and creative work.

- Overall improvement in PARTH IAS ACADEMY's digital presence.

Salary

₹[8000-12000] per month, depending on skills, experience, and overall suitability.

How to Apply

Interested candidates may share their CV/Resume along with a portfolio of their video editing, social media, graphic design, or digital marketing work.

PARTH IAS ACADEMY

Contact: [Phone Number]

Email: [Email Address]

Location: [Office Address]

• It is a Full Time Digital Marketing job for candidates with 6 months - 6+ years Experience.