Digital Marketing Executive

Required Technical skills

• Degree in Marketing, Digital Media or a related field.

• Proven years of experience as a PPC or Digital Marketing Specialist.

• Professional certification in Google Ads will be preferred.

• Must be well versed with FB Pixel, Google Analytics for traffic identification process and other analytics.

• Exceptional knowledge of SEO and advanced digital marketing skills.

• Familiar with all Social media sites and platforms e.g. Instagram, Facebook, LinkedIn etc.

• Outstanding knowledge of analytics tools, e.g. Google Analytics, etc.

• Understanding of HTML and XML will be an added benefit.

Roles & Responsibilities

• Creating and planning a variety of PPC campaigns across a range of digital channels like Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads etc.

• Ensuring engaging copy for adverts, proofreading  and making creative suggestions for advert templates by a robust keyword search and mapping in the content.

• Launch and optimize various PPC campaign. Manage multiple campaigns and work with a range of clients and internal stakeholders.

• Oversee accounts performance on search platforms (e.g. Google AdWords, Facebook Ads etc.) and be involved in keyword selection and audience targeting.

• Adherence to budget and adjust expenses to gain better ROI.

• Overseeing existing campaigns and making recommendations on how to optimise them. Participate in forming effective paid search strategies.

• Responsible for account management of clients, relationship building and timely responding to all the mails and sending detailed analysis and reports of campaign.

• Interpret and analyse large amounts of complex data from multiple sources to get insights and making informed decisions to improve the performance of PPC campaign.

• Track KPIs to assess performance and pinpoint issue and Produce reports for management (e.g. dashboards)

• Maintain partnerships with PPC ad platforms and vendors.

• Identifying various PPC processes, refining them & periodically evaluating them.

• It is a Full Time Digital Marketing job for candidates with 2 - 5 years of experience.