Job Description
We are looking for a motivated and result-oriented Digital Marketing Executive to join our team and support digital marketing activities for our Australia Immigration & Migration services.
The candidate will be responsible for generating relevant leads through digital marketing channels, managing campaigns, supporting social media activities, improving website visibility, and tracking campaign performance.
Key Responsibilities
Plan and execute digital marketing campaigns for Australia immigration and migration services.
Manage and optimize Google Ads and Meta Ads campaigns.
Perform keyword research and support SEO activities.
Generate qualified leads through paid and organic marketing channels.
Create and manage social media content for Facebook, Instagram, LinkedIn, etc.
Monitor website traffic, leads, conversions, and campaign performance.
Work with the content and design team to create marketing creatives and campaigns.
Analyze campaign data and identify opportunities to improve CPL and lead quality.
Prepare basic performance reports using Google Analytics, Google Ads, Meta Ads Manager, and Excel/Google Sheets.
Research competitors and identify new digital marketing opportunities.
Coordinate with the sales team to understand lead quality and improve campaigns.
Maintain proper tracking of leads and campaign sources.
Stay updated with the latest digital marketing trends and advertising practices.
Required Skills
Must Have
1–2 years of hands-on digital marketing experience.
Basic to intermediate knowledge of Google Ads.
Basic to intermediate knowledge of Meta Ads.
Understanding of SEO and keyword research.
Understanding of lead generation campaigns.
Basic knowledge of Google Analytics/GA4.
Good knowledge of Excel/Google Sheets.
Good written and verbal communication.
Ability to analyze campaign performance and make basic optimization decisions.
Good to Have
Experience in immigration, migration, education, travel, real estate, healthcare, or other lead-generation industries.
Experience with CRM systems.
Knowledge of landing page optimization.
Experience with WhatsApp marketing/email marketing.
Knowledge of Google Tag Manager and conversion tracking.
Experience working with high-intent lead generation campaigns.
Relevant candidate's can whatsapp/email cv's to 9281442084 / support@orbitsi.com