Key Responsibilities:
✅ Plan and execute SEO strategies to improve website ranking and organic traffic.
✅ Conduct keyword research and identify relevant, high-performing keywords.
✅ Handle On-Page SEO including meta titles, descriptions, headings, content optimization, internal linking, and URL optimization.
✅ Manage Off-Page SEO activities including link building, backlink creation, and online promotions.
✅ Monitor website performance and SEO rankings using Google Search Console and Analytics.
✅ Conduct competitor analysis and identify new SEO opportunities.
✅ Manage social media platforms such as Instagram, Facebook, LinkedIn, and other relevant channels.
✅ Plan and schedule social media content according to the marketing strategy.
✅ Create and coordinate engaging posts, captions, hashtags, and promotional content.
✅ Monitor social media reach, engagement, followers, and overall performance.
✅ Identify trending topics, hashtags, and content ideas to improve audience engagement.
✅ Track SEO and social media performance and prepare regular reports.
✅ Stay updated with the latest SEO trends, Google algorithm updates, and social media trends.
✅ Coordinate with the content/design team to ensure consistent and effective digital marketing campaigns.