Digital Marketing Executive

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Digital Marketing Executive

Department: Marketing Reports To: Marketing Manager / Head of Digital Marketing Location: Janakpuri, New Delhi Working Hours: 10:00 AM – 6:30 PM Working Days: Monday to Saturday | 2nd & 4th Saturday Off | All Sundays Off Salary-18k -35k totaly based on you interview and skills

About the Role

We are looking for a creative and data-driven Digital Marketing Executive to plan, execute, and optimize our online marketing campaigns. You will play a key role in growing our brand's digital presence and driving measurable results across all digital channels.

Key Responsibilities

Campaign Management

• Plan, create, and manage digital marketing campaigns across SEO, SEM, social media, email, and display advertising

• Monitor campaign performance and optimize for KPIs such as CTR, CPC, ROAS, and conversion rates

• Manage paid ad campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms

Content & Social Media

• Create and schedule engaging content across social media platforms (Instagram, LinkedIn, Facebook, X/Twitter)

• Collaborate with designers and copywriters to produce high-quality marketing materials

• Manage the content calendar and ensure consistent brand voice

SEO & Website

• Conduct keyword research and implement on-page and off-page SEO strategies

• Analyze website traffic using Google Analytics and Search Console

• Coordinate with developers to improve UX and landing page performance

Email Marketing

• Design and execute email marketing campaigns using tools like Mailchimp, HubSpot, or Klaviyo

• Segment audiences and personalize communication to improve open and click-through rates

Analytics & Reporting

• Track, analyze, and report on digital marketing performance metrics

• Provide actionable insights and recommendations based on data

• Prepare weekly/monthly reports for stakeholders

Requirements

Education & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field

• 1–3 years of experience in digital marketing (fresher with strong portfolio may be considered)

Skills

• Proficiency in Google Ads, Meta Business Suite, and LinkedIn Campaign Manager

• Working knowledge of SEO tools (SEMrush, Ahrefs, Moz)

• Familiarity with Google Analytics 4 (GA4) and Tag Manager

• Basic understanding of HTML/CSS is a plus

• Strong written and verbal communication skills

• Ability to multitask and work in a fast-paced environment

Certifications (Preferred)

• Google Ads Certification

• HubSpot Content Marketing Certification

• Meta Blueprint Certification

What We Offer

• Competitive salary and performance bonuses

• Opportunity to work with a dynamic, collaborative team

• Learning & development budget

• Flexible work arrangements

• 2nd & 4th Saturday and all Sundays off for a healthy work-life balance

• Clear career growth path to Senior Executive / Manager level

• It is a Full Time Digital Marketing job for candidates with 2 - 3 years of experience.