Key Responsibilities:
Generate leads through company website, landing pages, and enquiry forms
Plan, execute, and optimize Google Ads & Meta (Facebook/Instagram) Ads for B2B audiences
Develop awareness campaigns tailored to heavy equipment / industrial products
Manage and track leads, conversions, CPL, and ROI
Handle G Suite (Gmail, Drive, Sheets, Docs, Calendar) for reporting and coordination
Coordinate with internal teams for ad creatives, product communication, and technical inputs
Monitor website traffic and user behavior using Google Analytics
Prepare weekly/monthly performance reports for management
Required Skills & Qualifications:
Hands-on expertise in Google Ads & Meta Ads (lead & awareness campaigns)
Awareness of heavy equipment / industrial / B2B manufacturing industry
Understanding of long sales cycles, dealer-led sales, and enquiry-based funnels
Proficiency in G Suite tools
Strong analytical and optimization skills