Performance Marketing Executive
1–2 yrs experience | Meta Ads & Google Ads
Manage Meta Ads (FB/IG) & Google Ads (Search, Display, PMax) campaigns for clinic clients, driving quality leads & ROI.
Responsibilities:
Plan, set up & manage Meta Ads and Google Ads campaigns
Conduct audience research, targeting & ad copy/creative briefing
Monitor daily performance; optimize CPL, CTR, lead quality & ROAS
Track conversions via Meta Pixel, Google Ads Conversion Tracking & CAPI
Prepare performance reports & share insights with clients/team
Coordinate with design/content team for creatives & landing pages
A/B test ad creatives, copy & landing pages
Stay updated on platform changes & ad policies
Requirements:
1–2 yrs managing live Meta & Google Ads campaigns (agency exp. preferred)
Working knowledge of Meta Ads Manager, Google Ads & Google Analytics
Basic understanding of conversion tracking, pixels & UTM parameters
Strong analytical skills
Good communication (English & Hindi)
Own laptop mandatory
Clinic/healthcare/wellness client experience is a plus