We are a leading healthcare and wellness organization committed to promoting preventive healthcare through innovative services, products, and digital solutions. We are looking for a data-driven Performance Marketing Specialist to drive customer acquisition, lead generation, and revenue growth across digital platforms.
Key Responsibilities:
Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital platforms.
Generate high-quality leads while maintaining target Cost per Lead (CPL) and Return on Ad Spend (ROAS).
Manage campaign budgets and ensure efficient allocation of marketing spend.
Conduct keyword research, audience segmentation, and competitor analysis to improve campaign performance.
Monitor campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Business Suite, and other analytics tools.
Perform A/B testing on ad creatives, landing pages, and campaign strategies to improve conversion rates.
Collaborate with the creative and content teams to develop compelling ad copies, creatives, and landing pages.
Implement tracking pixels, conversion events, and attribution models for accurate campaign measurement.
Prepare weekly and monthly performance reports with actionable insights and optimization recommendations.
Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
Required Qualifications:
Bachelor’s degree in marketing, Business, Digital Marketing, or a related field.
2–5 years of hands-on experience in performance marketing, preferably in healthcare, wellness, D2C, or e-commerce.
Strong expertise in Google Ads and Meta Ads Manager.
Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Search Console, and Looker Studio.
Good understanding of SEO, SEM, conversion rate optimization (CRO), and remarketing strategies.
Strong analytical skills with proficiency in Microsoft Excel or Google Sheets.
Excellent communication and problem-solving skills.
What We Offer:
Opportunity to work with a fast-growing healthcare brand.
Exposure to high-budget digital marketing campaigns.
Learning and career growth opportunities.
Collaborative and performance-driven work culture.
Competitive salary and performance-based incentives.