Digital Marketing Executive

JD

We are looking for an experienced Digital Marketing with hands-on experience in managing digital marketing strategies and teams. The ideal candidate will have a solid understanding of digital marketing platforms and tactics, a strong ability to lead a team, and a deep knowledge of content creation, especially video content for software training courses. Experience with competitor analysis, offline marketing, and a creative approach to digital strategy are essential. Knowledge or experience in marketing software training institutes or tech education is an advantage.

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Key Responsibilities

1. Digital Marketing Strategy Development & Execution:

- Design and implement comprehensive digital marketing strategies to promote software courses like Python, Java, etc.

- Lead and execute digital campaigns across multiple platforms (Google Ads, Facebook, LinkedIn, YouTube, etc.) to drive traffic and generate leads for software training programs.

- Optimize SEO and SEM strategies to improve online visibility and rankings for relevant keywords.

2. Team Leadership & Management:

- Lead, manage, and mentor a team of digital marketing professionals, content creators, and designers to achieve marketing objectives.

- Delegate tasks, set clear objectives, and track team performance to ensure timely delivery of marketing projects.

- Foster a collaborative, innovative, and results-driven environment.

3. Content Strategy & Video Marketing:

- Develop content strategies that align with marketing goals, focusing on educational content, software training course promotions, and user engagement.

- Oversee the creation of engaging and informative video content for platforms like YouTube, including tutorials, course highlights, testimonials, etc.

- Leverage video content to enhance brand awareness, improve student engagement, and increase conversions.

4. Competitor Analysis & Market Research:

- Conduct regular competitor analysis to identify trends, strengths, weaknesses, and opportunities.

- Monitor competitors' marketing activities, digital footprint, and strategies in the software education sector.

- Use insights from analysis to adjust strategies and stay ahead of market trends.

5. Performance Tracking & Analytics:

- Use tools like Google Analytics, social media insights, and other marketing analytics platforms to track the performance of campaigns.

- Provide regular reports on key metrics (traffic, conversions, ROI, engagement) and suggest data-driven improvements to optimize campaigns.

- Continuously evaluate and improve ROI of all digital marketing efforts.

6. Offline Marketing & Events:

- Collaborate with the offline marketing team to create synergy between online and offline marketing efforts, including print, seminars, and workshops.

- Help plan and promote offline events (e.g., webinars, seminars, or training sessions) and coordinate with the offline marketing team for on-the-ground execution.

7. Brand Positioning & Communication:

- Develop and maintain the brand’s voice and messaging to ensure consistency across all digital channels.

- Create promotional strategies to position the institute as a leading provider of software training and educational resources.

8. Customer Journey Optimization:

- Understand and optimize the entire customer journey – from awareness to conversion – through various digital touchpoints.

- Implement retargeting campaigns to engage users at different stages of their decision-making process.

• It is a Full Time Digital Marketing job for candidates with 1 - 4 years of experience.