Digital Marketing Executive

Digital Marketing Executive

Company: MYLEARNINGSTEP

Job Overview

MYLEARNINGSTEP is looking for a skilled and result-oriented Digital Marketing Executive to manage and grow the company's online presence, website traffic, search engine rankings, lead generation, and overall digital marketing performance. The candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns to increase brand awareness and business growth in the competitive exam and EdTech industry.

Key Responsibilities

- Google Ads & Paid Campaigns: Plan, create, manage, and optimize Google Ads campaigns to generate quality leads and increase website traffic.

- SEO & Google Ranking: Improve website visibility and organic rankings through keyword research, on-page SEO, off-page SEO, technical SEO, and competitor analysis.

- Social Media Marketing: Manage and grow the company's presence on Facebook, Instagram, YouTube, LinkedIn, and other relevant platforms.

- Digital Marketing Strategy: Develop and execute complete digital marketing strategies aligned with company goals.

- Content Marketing: Coordinate with content and design teams to create SEO-friendly blogs, promotional posts, reels, and marketing creatives.

- Website Optimization: Analyze website performance, landing pages, user engagement, and conversion rates to improve results.

- Analytics & Reporting: Use Google Analytics 4, Google Search Console, Google Ads reports, and other relevant tools to track performance and prepare regular reports.

- Lead Generation & Conversion: Develop strategies to attract potential students, improve conversions, and support customer acquisition.

- Competitor Analysis: Monitor competitors, industry trends, keywords, and new digital marketing opportunities.

- Campaign Optimization: Manage marketing budgets, test campaign performance, and improve return on advertising spend (ROAS).

Required Skills & Qualifications

- Practical knowledge of Google Ads, SEO, and digital marketing.

- Understanding of keyword research, search engine algorithms, and website ranking factors.

- Knowledge of Google Analytics 4 and Google Search Console.

- Experience with social media marketing, paid advertising, and lead generation.

- Ability to analyze data and make performance-based decisions.

- Good communication, planning, and problem-solving skills.

- Experience in the EdTech or competitive exam industry will be an advantage.

Performance Expectations

The candidate will be expected to improve website traffic, search engine visibility, lead generation, campaign efficiency, and overall digital marketing performance through measurable results.

Employment Details

• Job Title: Digital Marketing Executive

• Company: MYLEARNINGSTEP

• Salary: ₹4,000–₹5,000 per month + performance-based incentives

• Experience: Candidates with relevant practical experience are preferred; skilled freshers may also apply.

Join MYLEARNINGSTEP and contribute to building a stronger digital presence in the competitive exam and EdTech industry.

• It is a Full Time Digital Marketing job for candidates with 1 - 3 years of experience.