Digital Marketing Executive

Job Description – Marketing Executive

Job Title

Marketing Executive – Digital Marketing & Marketing Operations

Department - Marketing

Reporting To -Manager Marketing

Experience -0–1 Year

Job Purpose

To support the Marketing Team in executing day-to-day marketing activities including social media, website content management, content writing, enquiry management, CRM reporting, exhibition research, and e-commerce platform management.

The candidate will be expected to learn quickly, work independently on assigned tasks, coordinate with internal teams, and ensure all marketing activities are completed accurately and within defined timelines.

Key Responsibilities

1. Social Media Post Creation

• Plan and create social media posts for LinkedIn and other relevant platforms.

• Develop content around products, applications, industries, company activities, exhibitions, customer solutions, and technical topics.

• Maintain a social media content calendar.

• Monitor post-performance and assist in preparing monthly analysis of reach, engagement, clicks, and leads.

• Suggest new content ideas based on industry trends and competitor activities.

• Create basic marketing creatives using Canva.

2. Website Content Creation & Data Upload

• Create, update, and upload website content including product information, technical content, images, brochures, certificates, and other relevant data.

• Coordinate with internal teams to collect accurate product and company information.

• Ensure website content is accurate, updated, and presented professionally.

• Upload and maintain product data, categories, brands, and industry-related content.

• Identify missing, outdated, or incorrect website information and coordinate for corrections.

• Support basic website content and SEO-related activities as required.

3. Blog & Case Study Writing

• Research and write basic technical blogs, product blogs, application articles, and case studies.

• Coordinate with the Technical and Sales Teams to collect information required for case studies.

• Convert technical/product information into simple and engaging content.

• Ensure content is factually accurate, grammatically correct, and aligned with company communication standards.

• Publish approved blogs and case studies on the website and promote them through social media and other marketing channels.

4. Enquiry Management & Sales Coordination

• Monitor enquiries received through the website, email, social media, digital campaigns, and other marketing channels.

• Attend to and categorize enquiries before forwarding them to the Sales Support / Sales Team.

• Ensure enquiries are forwarded to the concerned person within the defined turnaround time.

• Maintain proper records of enquiries and their status in CRM.

• Follow up with the Sales Support Team regarding pending or unattended enquiries.

• Ensure all marketing-generated enquiries are properly tracked and followed up.

5. Marketing Leads & Quote Analysis

• Track leads and quotations generated through various marketing activities and campaigns.

• Record and analyze the source of leads and quotations, including website, Google Ads, LinkedIn, exhibitions, email marketing, social media, etc.

• Assist in analyzing lead-to-quotation and quotation-to-order conversion.

• Prepare basic monthly marketing performance reports.

• Identify marketing activities generating quality leads and business opportunities.

• Support the team in recommending improvements based on marketing data.

6. Regretted Quote Analysis

• Track quotations that are regretted/lost.

• Record reasons for lost quotations such as price, competition, product availability, delivery, technical requirements, or customer requirement changes.

• Assist in preparing periodic analysis of regretted quotations.

• Identify recurring reasons for lost quotations and highlight them to the Marketing Head / Management.

• Support the team in identifying possible improvement areas.

7. CRM Reports & Dashboard Creation

• Maintain accurate marketing-related data in CRM.

• Assist in preparing CRM reports for leads, enquiries, quotations, conversions, and marketing activities.

• Coordinate with the developer/team for CRM dashboard requirements.

• Assist in developing dashboards that provide clear visibility into marketing performance.

• Analyze basic CRM data and highlight important observations to management.

8. Exhibition Research & Company Profile

• Research relevant exhibitions, trade shows, conferences, and industry events.

• Identify exhibitions based on target industries, products, customer segments, and business opportunities.

• Prepare basic exhibition comparison reports covering visitor profile, exhibitor profile, booth costs, dates, location, and business relevance.

• Support the Marketing Team in preparing company profiles, presentations, brochures, and exhibition-related marketing material.

9. Managing E-Commerce Platform

• Manage and regularly update the e-commerce platform.

• Upload and maintain company, product, industry, and application information.

• Ensure product information and content remain accurate and up to date.

• Monitor enquiries/leads generated through the platform.

• Coordinate with concerned internal teams for enquiry handling.

• Track platform performance and assist in preparing periodic reports.

• Identify opportunities to improve content quality, visibility, and lead generation.

Qualification & Skills

• Graduate in any relevant discipline with 0–1 year of experience in Marketing, Digital Marketing, Content Marketing, or a related field.

• Fresh graduates with the right aptitude and willingness to learn may also be considered.

• Good written and verbal communication skills.

• Intermediate-level proficiency in Canva for creating social media posts, presentations, banners, and other marketing creatives.

• Should be comfortable using AI tools for content research, content creation, idea generation, and productivity.

• Basic knowledge of MS Office, especially Excel and PowerPoint, is required.

• Basic understanding of social media platforms, particularly LinkedIn.

• Basic understanding of digital marketing and SEO will be an advantage.

• Good research and analytical skills.

• Strong attention to detail and willingness to learn.

• Ability to coordinate with Sales, Technical, and Marketing teams.

• Good follow-up and time-management skills.

Key Expectations

• Complete assigned marketing activities accurately and within defined timelines.

• Maintain proper records of marketing activities, enquiries, leads, and content updates.

• Demonstrate willingness to learn new marketing tools and technologies.

• Take initiative in generating new content ideas and identifying marketing opportunities.

• Maintain accuracy and consistency across website, social media, CRM, and other marketing platforms.

• Develop the ability to independently manage assigned marketing activities with guidance from the Marketing Team.

Preferred Skills

• Canva

• MS Excel & PowerPoint

• AI tools such as ChatGPT or similar platforms

• Content writing and research

• It is a Full Time Digital Marketing job for candidates with 0 - 6 months of experience.