Plan, create, and schedule engaging content across platforms like Instagram, Facebook, Pinterest, TikTok, and LinkedIn.
Collaborate with design and product teams to ensure brand consistency.
Partner with influencers and content creators to drive brand awareness.
Plan and execute paid media campaigns across Google Ads, Meta Ads, and other platforms.
Monitor ad performance, optimize targeting and budget allocation for ROAS and CAC efficiency.
Design and send regular newsletters, product launches, and seasonal promotions.
Segment audiences for personalized campaigns and lifecycle marketing.
Track email performance metrics (CTR, open rates, conversions).
Optimize product pages and blog content for SEO.
Collaborate with developers/designers to improve site UX and conversion rates.
Track and analyze site performance using Google Analytics and other tools.
Generate weekly/monthly performance reports across all digital channels.
Identify trends and insights, and adjust strategies accordingly.
Track KPIs such as engagement rate, website traffic, conversion rate, and ROI.