Digital Marketing Executive

Job Description – Digital Marketing Executive

About Rajni Intimates

Rajni Intimates is a 37-year-old legacy lingerie brand trusted by millions across South India. As we

step into a new era of modern D2C growth, we are building a strong brand and digital marketing

engine. We are looking for a Brand & Marketing Executive who can bridge branding with

marketing execution and also manage the Founder’s Page strategy.

Job Title: Brand & Marketing Executive

Location: Mysore Road, Bangalore (Rajni Intimates Corporate Office)

Type: Full-time | Monday to Saturday, 10:00 AM – 6:30 PM

Compensation: 25,000 (in-hand, depending on experience)

Key Responsibilities

• Plan and manage influencer gifting & outreach campaigns.

• Coordinate brand launch campaigns, activations, and promotions (digital + offline).

• Write copy for product pages, emails, social posts, and ads.

• Develop storytelling & positioning strategies for Rajni and the Founder’s Page.

• Daily posting & scheduling with support from content/design.

• Manage community engagement (comments, DMs, queries).

• Track analytics and prepare weekly performance reports.

• Assist in messaging/positioning for in-store branding, exhibitions, and retailer communication.

• Track competitors and trends in lingerie/fashion/D2C.

• Suggest campaign ideas and improvements.

Candidate Requirements

• 2–4 years of experience in branding, marketing, or influencer management

(fashion/apparel/lingerie preferred).

• Strong copywriting and storytelling skills.

• Hands-on execution ability (posting, scheduling, reporting).

• Languages: English + Hindi (mandatory); Kannada preferred.

• Based in Bangalore, preferably within 5–7 km of Mysore Road.

Growth Path

• Opportunity to grow into Assistant Brand Manager within 12–18 months based on performance.

• Direct exposure to founders and hands-on experience building a D2C brand.

How to Apply

Interested candidates can send resumes to modernproductsoperations@gmail.com with subject: Application – Brand &

Marketing Executive

Job Type: Permanent

Pay: From ₹25,000.00 per month

Application Question(s):

• only girls can apply , are you ?

Experience:

• Apparel: 1 year (Preferred)

Language:

• Kannada (Preferred)

• Hindi (Preferred)

Location:

• Vijayanagar, Bengaluru, Karnataka (Required)

Work Location: In person

• It is a Full Time Digital Marketing job for candidates with 1 - 4 years of experience.

More about this Digital Marketing Executive job

1. What is the eligibility criteria to apply for this Digital Marketing Executive job?
   Ans: The candidate should be Graduate and above and above with 1 - 4 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹25000 - ₹30000 per month that depends on your interview. It's a Full Time job in Bangalore.
3. How many working days are there for this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital Marketing Executive job?
   Ans: No, there is no fee applicable for applying this Digital Marketing Executive job and during the employment with the company, i.e., Modern Product.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital Marketing Executive role?
   Ans: There is an immediate opening of 1 Digital Marketing Executive at Modern Product
7. Who can apply for this job?
   Ans: Only Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job has Day Shift.