Job Title: Digital Marketing Executive – WFO
Location: Mayur Vihar Phase 1 (East Delhi)
Job Type: Full-Time, 5 days working (MON–FRI)
Experience Level: 1–2 Years
Key Responsibilities:
Link Building Executive / SEO Off-page Executive role
Creating high-quality backlinks using White Hat SEO techniques
Stay updated with advanced link-building strategies and methods
Research & identify potential websites for backlinks
Perform competitor backlinks analysis
Monitor website ranking performance regularly
Track backlinks and prepare SEO reports
Work with SEO tools like Ahrefs, SEMrush, Moz, Majestic
PPC (Paid Advertising)
Plan, create, and manage campaigns on Google Ads and Meta Ads Manager
Perform keyword research and audience targeting for paid campaigns
Optimize campaigns for conversions, CTR, CPC, and ROI
Monitor ad performance and generate PPC reports
A/B testing of ad creatives, copies, and landing pages
Manage budgets and bid strategies effectively
Stay updated with the latest PPC trends and platform update
Preferred Skills:
Basic understanding of on-page SEO
Analytical mindset and reporting skills
Good communication and coordination abilities
Basic hands-on experience with Google Ads and Meta Ads Manager
Understanding of campaign structure (Search, Display, Video, Social Ads)
Knowledge of conversion tracking (Pixel, Tag Manager is a plus)
Ability to analyze campaign performance metrics.