Digital Marketing Executive

Job Description – Digital Marketing Executive

Company: ALLSQUARE
Location: Lalbaug, Mumbai
Job Type: Full-Time
Experience: 1–3 Years (Freshers with good skills can also apply)

About the Role

We are looking for a creative, enthusiastic and result-oriented Digital Marketing Executive to manage and grow our online presence across social media platforms, websites and digital marketing channels.

The candidate will be responsible for social media management, content planning, digital campaigns, website promotions and generating customer enquiries and online sales.

Key Responsibilities

1. Digital Advertising

• Manage Instagram and Facebook paid promotions.

• Work with Meta Ads Manager for campaign creation and optimisation.

• Monitor advertising budgets, reach, leads and conversions.

• Focus on generating website orders, WhatsApp enquiries and store visits.

2. Marketing Strategy & Reporting

• Develop marketing strategies to grow both brands.

• Research competitors, market trends and customer preferences.

• Track monthly marketing performance.

• Prepare reports covering reach, engagement, enquiries and sales.

Required Skills

• Good knowledge of Instagram, Facebook and social media marketing.

• Basic understanding of Meta Ads Manager and paid promotions.

• Knowledge of Canva and basic video editing tools.

• Good content writing and communication skills.

• Understanding of digital marketing trends and analytics.

• Basic knowledge of WordPress / WooCommerce is preferred.

• Creative thinking and ability to work independently.

Key Performance Indicators (KPIs)

• Growth in social media reach and engagement.

• Consistent content posting and campaign execution.

• Growth in website traffic and online orders.

• Increase in WhatsApp enquiries and customer leads.

• Effective utilisation of advertising budgets.

• It is a Both Digital Marketing job for candidates with 1 - 3 years of experience.