Digital Marketing Executive

job Purpose:

The Digital Marketing Executive is responsible for developing, implementing, and managing online marketing strategies to promote the company’s brand, products, or services. The role focuses on increasing website traffic, generating leads, improving brand awareness, and achieving measurable business goals through digital channels.

Key Responsibilities:

1. Digital Campaign Management

• Plan, execute, and monitor digital marketing campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and YouTube.

• Optimize campaigns for maximum ROI and lead generation.

• Track and report campaign performance metrics (CPC, CTR, conversions, etc.).

• Coordinate with creative and content teams to develop engaging campaign materials.

2. Social Media Marketing

• Manage and grow the company’s social media presence on various platforms.

• Create, schedule, and publish engaging posts, reels, and stories.

• Monitor audience engagement and respond to comments and messages.

• Analyze social media insights to improve content strategy and reach.

3. Search Engine Optimization (SEO)

• Conduct keyword research and optimize website content for search engines.

• Implement on-page and off-page SEO strategies to improve rankings.

• Monitor website performance using Google Analytics and Search Console.

• Collaborate with content creators to ensure SEO-friendly content.

4. Search Engine Marketing (SEM) / Pay-Per-Click (PPC)

• Manage paid advertising campaigns (Google Ads, Meta Ads, etc.).

• Conduct A/B testing and performance analysis to optimize ads.

• Track and manage budgets, bidding strategies, and ad performance.

5. Content Marketing

• Assist in developing blogs, email newsletters, website content, and landing pages.

• Collaborate with designers and writers to create engaging visual and written content.

• Ensure all content aligns with brand tone and digital strategy.

6. Email and CRM Marketing

• Create and manage email marketing campaigns for promotions, events, or updates.

• Segment audiences and personalize communication to increase engagement.

• Monitor open rates, click rates, and conversion rates to improve results.

7. Analytics and Reporting

• Measure and report on the performance of all digital marketing campaigns.

• Analyze trends and insights to make data-driven decisions.

• Prepare monthly marketing performance reports for management.

8. Market Research and Competitor Analysis

• Conduct market and competitor analysis to identify digital opportunities.

• Stay updated with the latest digital marketing trends, tools, and best practices.

Key Skills and Competencies:

• Strong understanding of SEO, SEM, Google Ads, Google Analytics, and social media marketing.

• Knowledge of content marketing, email marketing, and lead generation strategies.

• Proficiency in tools such as Google Analytics, Meta Business Suite, Canva, Mailchimp, or HubSpot.

• Creative thinking and analytical mindset.

• It is a Full Time Digital Marketing job for candidates with 0 - 2 years of experience.

More about this Digital Marketing Executive job

1. What is the eligibility criteria to apply for this Digital Marketing Executive job?
   Ans: The candidate should be Graduate and above and above with 0 - 2 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹15000 - ₹20000 per month that depends on your interview. It's a Full Time job in Bangalore.
3. How many working days are there for this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital Marketing Executive job?
   Ans: No, there is no fee applicable for applying this Digital Marketing Executive job and during the employment with the company, i.e., Merida Tech Minds (opc) Private Limited.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital Marketing Executive role?
   Ans: There is an immediate opening of 2 Digital Marketing Executive at Merida Tech Minds (opc) Private Limited
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job has Day Shift.