Plan, create, and manage paid digital campaigns across platforms (Google Ads, Meta, LinkedIn, etc.)
Optimize campaign performance to achieve KPIs (CPC, CPA, ROAS, CTR, etc.)
Conduct A/B testing on creatives, copies, and landing pages
Analyze data from ad platforms and analytics tools (Google Analytics, Meta Insights, etc.)
Develop and implement retargeting and remarketing strategies
Collaborate with content and design teams for ad creatives
Monitor budgets and allocate spend effectively across channels
Identify new growth opportunities and ad trends
Prepare weekly/monthly reports and performance dashboards
Ensure pixel/tracking implementation is accurate across channels
Manage SEO/SEM efforts to support paid campaigns
Stay updated with the latest platform updates and algorithm changes