Digital Marketing Executive

Job Description For PPC Executive

Job Title: PPC Executive
Experience: 3–5 Years
Location: Vikaspuri , New Krishna Park , New Delhi
Company: Mahalaxmi Sansthan Ayurveda Pvt. Ltd.

Job Summary:

We are seeking a skilled and performance-driven PPC Executive to manage and optimize paid advertising campaigns across platforms like Google Ads, Bing, LinkedIn, Meta (Facebook/Instagram), and others. The ideal candidate has a strong analytical mindset, a deep understanding of PPC strategy, and hands-on experience in campaign planning, execution, and optimization. You will be responsible for driving targeted traffic, improving ROI, and contributing to the broader digital marketing strategy.

Key Responsibilities:

Campaign Management:

·         Plan, execute, and manage PPC campaigns across multiple platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, etc.).

·         Perform keyword research, audience targeting, and budget planning to maximize ad reach and effectiveness.

·         Write compelling ad copy and select appropriate creatives for different campaign types (Search, Display, Shopping, Video, etc.).

·         Set up and manage remarketing campaigns and conversion tracking.

·         Conduct A/B testing on ads and landing pages to improve CTR and conversion rates.

·         Monitor and optimize campaigns for performance, quality score, CPC, CPA, ROAS, and other key KPIs.

Analytical & Reporting Skills:

·         Use tools like Google Analytics, GA4, Data Studio, and Google Ads dashboards to track and report campaign performance.

·         Analyze data to identify trends, insights, and areas for improvement.

·         Prepare weekly and monthly reports highlighting campaign results, learnings, and optimization plans.

·         Track user behavior and funnel performance to improve conversion rates.

Strategic Thinking:

·         Align PPC strategy with overall marketing goals and business objectives.

·         Propose new campaign ideas and innovations based on competitor analysis, market research, and platform updates.

·         Work closely with SEO, design, and content teams to ensure consistent messaging and conversion optimization.

·         Stay informed about platform updates, policy changes, and new advertising features.

Required Skills and Qualifications:

·         3–5 years of experience in PPC campaign management.

·         Strong understanding of Google Ads (Search, Display, Shopping, Video) and Meta Ads Manager.

·         Solid knowledge of campaign setup, bidding strategies, conversion tracking, and retargeting.

·         Excellent analytical skills; ability to work with large datasets and derive actionable insights.

·         Proficient in tools like Google Ads, GA4, Google Tag Manager, Microsoft Ads, SEMrush, and Excel/Google Sheets.

·         Experience in A/B testing, ad performance optimization, and audience segmentation.

·         Strong time management, organization, and communication skills.

·         Ability to manage multiple campaigns and priorities simultaneously.

·         Results-driven with a focus on ROI and measurable outcomes.

Preferred Qualifications:

·         Google Ads Certification (Search, Display, Video, etc.).

·         Experience with eCommerce platforms (e.g., Shopify, WooCommerce) and Google Merchant Center.

·         Familiarity with third-party PPC tools like Optmyzr, WordStream, or AdEspresso.

·         Basic understanding of landing page optimization and UX/CRO principles.

What We Offer:

·         Opportunity to work in a fast-paced, performance-driven environment

·         Exposure to diverse industries and high-budget campaigns

·         Competitive salary and performance incentives

·         Learning and development support

·         Flexible working hours and remote work options

• It is a Full Time Digital Marketing job for candidates with 3 - 5 years of experience.

More about this Digital Marketing Executive job

1. What is the eligibility criteria to apply for this Digital Marketing Executive job?
   Ans: The candidate should be Graduate and above and above with 3 - 5 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹25000 - ₹30000 per month that depends on your interview. It's a Full Time job in Delhi.
3. How many working days are there for this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital Marketing Executive job?
   Ans: No, there is no fee applicable for applying this Digital Marketing Executive job and during the employment with the company, i.e., MAHALAXMI SANSTHAN AYURVEDA PRIVATE LIMITED.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital Marketing Executive role?
   Ans: There is an immediate opening of 1 Digital Marketing Executive at MAHALAXMI SANSTHAN AYURVEDA PRIVATE LIMITED
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job has Day Shift.