Digital Marketing Executive

Senior Digital Marketing Executive plans, executes, optimizes, and scales paid acquisition campaigns across Meta (Facebook, Instagram, and AI agentic tools) and Google (Search, Display, YouTube, and AI-powered performance max engines). The role involves from manual daily setup to guiding AI algorithms, feeding brand guidelines, testing creative hooks, and auditing automated output.

Key Responsibilities

Campaign Strategy & AI Integration

• Develop and execute full-funnel paid advertising strategies to maximize ROAS (Return on Ad Spend) and revenue.

• Leverage Meta’s AI agentic features inside Ads Manager to draft campaigns, test creative variations, and refine audience signals.

• Utilize Google’s AI-powered tools (such as Performance Max, smart bidding, and automated asset generation) to capture high-intent search and display traffic.

• Set core campaign objectives (sales, lead generation, brand awareness) and monitor AI-driven optimization phases.

Execution & Optimization

• Build, structure, and launch campaigns across Meta Ads Manager and Google Ads.

• Manage budget allocation, bid strategies, and broad/advantage-plus audience targeting.

• Conduct continuous A/B testing on ad creatives, copy angles, landing pages, and CTAs (Call to Actions).

• Set up and verify conversion tracking via Meta Pixel, Conversions API, Google Tag Manager, and Google Analytics 4 (GA4).

Analytics, Reporting & Collaboration

• Track and report on key performance indicators (KPIs): CPC (Cost Per Click), CTR (Click-Through Rate), CPA (Cost Per Acquisition), CPL (Cost Per Lead), and ROAS.

• Translate data patterns into actionable insights to lower customer acquisition costs.

• Collaborate closely with graphic designers, copywriters, and video editors to iterate high-performing creative assets.

Required Qualifications & Skills

• Experience: 5+ years of hands-on experience managing paid ad campaigns on Meta and Google platforms

• AI & Automation Savvy: Familiarity with AI-driven ad assistants, automated budget rules, and algorithmic scaling.

• Technical Proficiency:

  • Meta Ads Manager & Meta Business Suite

  • Google Ads & Google Analytics 4 (GA4) / Google Tag Manager

  • Certifications (e.g., Google Ads Certification, Meta Certified Digital Marketing Associate) are a strong plus.

• Analytical Mindset: Strong grasp of attribution models, sales funnels, and unit economics.

• Creative Judgment: Ability to evaluate ad aesthetics, hooks, messaging clarity, and user experience.

• It is a Full Time Digital Marketing job for candidates with 5 - 6+ years Experience.