Digital Marketing Executive

Job Description – Digital Marketing Executive

Company: LordiSystems
Position: Digital Marketing Executive – Growth, SEO & AI
Department: Marketing
Employment Type: Full-Time

About the Role

LordiSystems is looking for a proactive and result-oriented Digital Marketing Executive who can independently manage and develop our complete digital marketing ecosystem.

The ideal candidate should have hands-on experience with Meta Ads, SEO, Google Ads, social media marketing, content strategy, lead generation, analytics and AI-powered marketing tools.

We are looking for someone who can take ownership of our digital presence — from planning campaigns and generating leads to improving website visibility, creating content and tracking marketing performance.

Knowledge of website designing/development and graphic designing will be a strong added advantage.

Key Responsibilities

Digital Marketing & Strategy

• Develop and execute the overall digital marketing strategy for LordiSystems.

• Plan monthly and quarterly marketing campaigns aligned with business objectives.

• Build and manage digital marketing funnels for generating qualified business leads.

• Identify new digital channels and growth opportunities.

• Monitor competitors and industry trends.

Meta Ads & Social Media

• Independently manage Meta Ads Manager across Facebook and Instagram.

• Create and optimize lead-generation, awareness, engagement and remarketing campaigns.

• Manage campaign audiences, targeting, pixels, conversions and retargeting.

• Monitor CPC, CPL, CTR, conversion rates and overall campaign ROI.

• Manage and grow LordiSystems' presence across relevant social media platforms.

• Create and maintain a structured social media/content calendar.

Google Ads & Performance Marketing

• Manage Google Search, Display and other relevant advertising campaigns.

• Conduct keyword research and campaign planning.

• Optimize advertising budgets based on performance.

• Implement conversion tracking and monitor campaign ROI.

• Continuously test advertisements, landing pages, audiences and campaign strategies.

SEO

• Manage complete on-page and off-page SEO activities.

• Conduct keyword research and competitor analysis.

• Optimize website pages, blogs, metadata and website structure.

• Develop backlink and domain-authority strategies.

• Identify technical SEO issues and coordinate/implement improvements.

• Monitor organic traffic and keyword rankings.

• Work towards improving LordiSystems' visibility for commercially relevant keywords.

AI & Marketing Automation

The candidate should be comfortable using modern AI tools to improve marketing productivity.

Responsibilities may include:

• AI-assisted content creation and research.

• Creating marketing campaigns using AI tools.

• Generating and improving ad copies.

• SEO research and content optimization.

• AI-assisted image/video creation.

• Marketing automation.

• Lead nurturing and follow-up workflows.

• Using AI for competitor and market analysis.

• Identifying and implementing new AI tools that can improve LordiSystems' marketing operations.

Experience with tools such as ChatGPT, Gemini, Claude, Canva AI or similar platforms will be preferred.

Content Marketing

• Develop content ideas relevant to LordiSystems' target customers and industries.

• Create or coordinate:

  • Social media posts

  • Blogs

  • Website content

  • Case studies

  • Marketing presentations

  • Email campaigns

  • Advertisements

  • Company/service promotional material

• Maintain consistent brand communication across digital channels.

Lead Generation

A major objective of this role will be generating business opportunities for LordiSystems.

The candidate will be responsible for:

• Developing B2B lead-generation campaigns.

• Building landing pages and lead funnels.

• Generating inbound enquiries.

• Improving lead quality and conversion rates.

• Working closely with the business development/sales team.

• Tracking leads from source to conversion.

• Measuring Cost Per Lead and Customer Acquisition Cost wherever applicable.

Analytics & Reporting

• Set up and monitor relevant marketing analytics.

• Track website traffic, conversions and campaign performance.

• Prepare weekly/monthly performance reports.

• Track KPIs including:

  • Website Traffic

  • Organic Traffic

  • Keyword Rankings

  • Leads Generated

  • Qualified Leads

  • Cost Per Lead

  • Conversion Rate

  • Advertising ROI/ROAS

  • Social Media Growth

  • Engagement

• Recommend improvements based on actual data rather than only activity.

Added Advantage – Web Designing

Candidates with experience in website designing or development will be given preference.

Knowledge of any of the following would be beneficial:

• WordPress

• Webflow

• Shopify

• HTML/CSS

• Landing-page builders

• Basic UI/UX

• Website maintenance

• Domain/hosting management

The ability to independently create and modify landing pages for marketing campaigns will be particularly valuable.

Added Advantage – Graphic & Video Designing

Basic to intermediate knowledge of the following will be an advantage:

• Canva

• Adobe Photoshop

• Adobe Illustrator

• Figma

• Premiere Pro / CapCut or similar tools

• AI image/video generation tools

The candidate should ideally be capable of creating professional social-media creatives, advertisements, banners and basic marketing videos without depending completely on an external designer.

Required Skills

• Meta Ads Manager

• Facebook & Instagram Marketing

• SEO

• Google Ads

• Google Analytics / GA4

• Google Search Console

• Keyword Research

• Performance Marketing

• Social Media Marketing

• Lead Generation

• Content Marketing

• Marketing Analytics

• AI Marketing Tools

• Email Marketing

• Basic Marketing Automation

Preferred Candidate

We are particularly interested in someone who is a hands-on marketer rather than only a coordinator.

The candidate should be comfortable independently handling campaigns, experimenting with new ideas, analysing results and taking ownership of LordiSystems' digital growth.

The ideal candidate will be:

• Creative and analytical

• Strong with technology and AI

• Comfortable working independently

• Performance and ROI focused

• Up to date with digital marketing trends

• Capable of learning new tools quickly

• Able to manage multiple marketing channels simultaneously

• Interested in building a digital marketing system from the ground up

Experience

Preferred: 2–5 years of hands-on digital marketing experience.

Candidates with less experience but a strong portfolio and proven campaign results may also be considered.

Key Performance Indicators (KPIs)

Performance will be evaluated based on measurable business outcomes, including:

• Growth in qualified inbound leads

• Improvement in organic website traffic

• SEO keyword ranking improvements

• Meta and Google Ads performance

• Cost per qualified lead

• Website conversion rates

• Social media growth and engagement

• Content performance

• Marketing-generated business opportunities

• Overall improvement in LordiSystems' digital presence

What We Are Looking For

We don't simply need someone to post regularly on social media.

We are looking for someone who can take ownership of LordiSystems' complete digital marketing structure and build it into a measurable lead-generation and brand-growth engine.

Candidates who can combine Digital Marketing + AI + SEO + Performance Marketing + Web Design + Graphic Design will be given preference.

No :9136403092

• It is a Full Time Digital Marketing job for candidates with 4 - 6+ years Experience.