Lealava Technologies
Digital Marketing Manager
JOB DESCRIPTION
We are looking for an experienced Digital Marketing Executive / Manager to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure. With great potential this becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. He is required to be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. He needs to be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc)
• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Provide creative ideas for content marketing and website.
• Launch optimized online adverts through Google Adwords, Facebook etc to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Measure and analyse performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc)
• Acquire insights in online marketing trends and keep strategies up-to date.
• Uploading videos in YouTube.
Qualifications & Skills
• Should have a minimum 0-1 years of relevant experience
• Experience with B2C social media, Google Adwords, email campaigns and SEO/SEM is a must.
• Advanced knowledge in keyword research
• Advanced knowledge in on-page and off-page optimization
• A solid mastery of power point and Excel.
• Keeping oneself updated regarding new digital trends and technologies.
• Deep knowledge of current digital marketing technologies.
PPC, Google Adwords, Search Engine Optimization (SEO), Social Media Optimization (SMO) and Search Engine Marketing (SEM).
Requirements
Position Type: Full Time
Job Type: Fresher’s /Experienced
Salary: To be discussed