Key Responsibilities
Create, launch, and manage online advertising campaigns — especially Meta (Facebook & Instagram) Ads and Google Ads.
Handle full social media management: content planning, posting, engagement, community growth and brand-building across social platforms.
Monitor, analyze, and report campaign performance (leads, traffic, engagement, ROI) — using analytics tools to track results and optimize strategy.
Collaborate with internal team members (content/design/sales) to ensure marketing campaigns align with company goals and brand voice.
Stay up-to-date with digital marketing trends and best practices, and suggest new tactics to grow our online presence.