Key Responsibilities:
Perform On-Page SEO including keyword optimization, meta tags, content optimization, and internal linking.
Manage Off-Page SEO activities such as backlink building, directory submissions, guest posting, and outreach.
Conduct Technical SEO audits including site speed optimization, crawl issues, indexing, schema, and sitemap management.
Track and improve website rankings and organic traffic using SEO tools.
Plan, create, and manage Google Ads campaigns (Search, Display, and Performance campaigns).
Create and optimize Meta Ads campaigns on Facebook and Instagram.
Monitor campaign performance, analyze metrics, and optimize for ROI and conversions.
Manage and update WordPress websites including content uploads, page creation, plugin management, and SEO implementation.
Ensure website performance, mobile responsiveness, and SEO optimization.
Work with the marketing team to create basic marketing creatives.
Use tools like Canva, Photoshop, or similar software for basic design edits when required.
Required Skills
Strong knowledge of SEO (On-Page, Off-Page, and Technical SEO)
Experience managing Google Ads and Meta Ads campaigns
Good understanding of WordPress CMS
Familiarity with SEO tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar
Basic knowledge of graphic design tools (Canva, Photoshop, etc.)
Ability to analyze campaign performance and generate reports