Job Description: Digital Marketing Expert
The Digital Marketing Expert will work closely with the Digital Marketing Manager to plan and execute digital strategies across performance marketing, SEO, content, social media, and e-commerce. This role requires both strategic thinking and hands-on execution skills to support campaign implementation, team coordination, and analytics reporting.
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Key Responsibilities:
Digital Campaign Execution & Optimization
• Assist in planning and running paid ad campaigns on Google Ads, Meta Ads, and YouTube.
• Monitor performance and support real-time optimizations to improve ROI and lead generation.
• Coordinate with creative teams to ensure timely delivery of campaign assets.
SEO & Content Coordination
• Work with the SEO team to ensure keyword-optimized content is published regularly.
• Oversee on-page SEO hygiene (meta tags, URL structure, internal linking), off page and technical seo optimization
• Support blog publishing, product page content updates, and content briefs.
E-commerce & Marketplace Support
• Coordinate with marketplace executives for product listings, campaign promotions, and reviews on platforms like Amazon, Flipkart, Pepperfry, etc.
• Ensure product pages on the website are updated with correct pricing, content, and imagery.
Social Media & Community Management
• Assist in managing social media content calendars, captions, and posting schedules.
• Monitor daily engagement (comments, messages, tags) and coordinate timely responses.
• Track social media KPIs and generate basic performance reports.
Reporting & Analytics
• Prepare weekly/monthly dashboards using Google Analytics, Meta Insights, and campaign data.
• Analyze traffic, conversion funnels, ad performance, and suggest improvements.
Team & Vendor Coordination
• Liaise with internal team members (designers, SEO, developers) and external vendors for timely project delivery.
• Ensure deadlines are met and campaigns go live without errors or delays.
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Requirements:
• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 3–5 years of experience in a digital marketing role.
• Proficiency in:
o Google Ads, Facebook Ads Manager
o Google Analytics 4, Search Console