Strategy and Planning
​Develop and implement a comprehensive social media strategy across relevant platforms (e.g., Instagram, Facebook, LinkedIn, X, TikTok, YouTube).
​Set measurable goals for social media performance (e.g., engagement rates, follower growth, website traffic).
​Stay up-to-date with latest social media trends, best practices, and platform algorithm changes.
​Conduct competitor analysis to identify opportunities for differentiation and improvement.
​2. Content Creation and Management
​Create, curate, and schedule engaging, original, and high-quality content (text, image, video) tailored for each platform and audience.
​Manage the content calendar to ensure a consistent and timely posting schedule.
​Collaborate with the design and content teams to produce compelling visual and written assets.
​Optimize content for maximum reach, using relevant hashtags and SEO principles.
​3. Community Engagement and Customer Service
​Actively monitor all social media channels, responding promptly to comments, messages, and mentions in the brand's voice.
​Facilitate and moderate online conversations to build a positive and active community.
​Identify and engage with influencers and key community members to expand brand reach.
​Address customer service inquiries or feedback received via social channels, escalating issues as necessary.
​4. Campaign Management and Advertising
​Assist in the development and execution of paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads).
​Manage budgets for sponsored posts and ad campaigns, optimizing for Return on Investment (ROI).
​Launch and oversee social media-based promotions, contests, and competitions.
​5. Performance Analysis and Reporting
​Track, analyze, and report on key social media performance metrics (KPIs) using native analytics tools (e.g., Facebook Insights, Instagram Analytics) and third-party tools (e.g., Google Analytics, Hootsuite, Sprout Social).
​Provide regular performance reports with actionable insights and recommendations to optimize future strategies.