Digital Marketing Executive

Key Responsibilities:

1)Brand Design & Visual Communication

● Create visually appealing designs aligned with GauNeeti’s core brand identity.

● Develop branding elements for seasonal campaigns, festivals, launches, and product stories.

● Ensure consistent brand aesthetics across every touchpoint, online and offline.

2)Packaging & Label Adaptations

● Adapt existing product labels into multiple sizes and formats for bottles, jars, pouches, boxes, etc.

● Create new label variations for offers, product updates, trial packs, special editions, and more.

● Prepare print-ready files while maintaining accuracy in dimensions and specifications.

3)Marketing Creatives & Collateral Design and prepare:

● Flyers (detailed and brief versions)

● Posters, standees, brochures & catalogues

● Offer creatives & WhatsApp catalogues

● Event creatives (farm visits, markets, customer invites)

● Print-ready artwork for vendors and printers

4)Content Design Support

● Create clean, engaging layouts for carousels, infographics, testimonials, product stories, etc.

● Repurpose existing content into multiple formats for diverse platforms.

● Assist in short video creation using existing footage (basic cuts, text overlays, brand tone alignment).

5)Farmers’ Market & Event Support

● Occasionally visit Farmers Markets (Sundays) or special events.

● Capture product photos, videos, testimonials for future creatives.

● Gather customer insights to refine and evolve brand communication.

Skills & Qualifications :

● Strong command over Canva / Adobe Illustrator / Photoshop / InDesign.

● Solid understanding of layout, typography, color theory, and visual hierarchy.

● Ability to convert simple ideas into polished, premium-looking designs.

● Basic video editing skills (CapCut, Adobe Premiere, Final Cut, or similar).

● High attention to detail with commitment to maintaining consistent brand guidelines.

● Bonus: Experience with FMCG, dairy, food brands, organic/eco-friendly brands, or grassroots storytelling.

• It is a Full Time Digital Marketing job for candidates with 1 - 3 years of experience.