Key Responsibilities
Develop, implement, and manage digital marketing strategies aligned with business goals.
Plan and execute campaigns across platforms including Google Ads, Meta Ads, LinkedIn, Instagram, and Email Marketing.
Manage and grow the company’s social media presence, ensuring engaging and consistent content.
Optimize website content for SEO and user experience to improve rankings and traffic.
Conduct keyword research, competitor analysis, and market trends to inform campaign strategies.
Create, manage, and analyze PPC campaigns to maximize ROI.
Track, analyze, and report campaign performance using tools like Google Analytics, Search Console, and Ads Manager.
Collaborate with content creators, designers, and the sales team to ensure effective marketing alignment.
Requirements
Proven experience as a Digital Marketer or in a similar role.
Strong knowledge of SEO, SEM, PPC, Social Media Marketing, Email Campaigns, and Content Marketing.
Proficiency in Google Ads, Meta Business Suite, LinkedIn Ads, HubSpot, Mailchimp, or similar platforms.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Creative thinker with excellent communication and copywriting skills.
Ability to manage multiple projects and deliver results within deadlines.
Stay updated with the latest digital marketing trends, tools, and best practices.