Duties and responsibilities in a Digital Marketing Manager job description may include:
Researching ways to penetrate new markets.
Analyzing sales statistics and using them to report on the success of marketing campaigns and products.
Answering questions from customers and making suggestions to improve productivity.
Meeting with marketers, executives, product developers, or others to create sales strategies.
Using software to record sales and monitor.
Keeping marketing costs below budget.
Choosing the most effective places to advertise for each product or service.
Responsible for overseeing the management and utilization of customer data within software, implementing, and maintaining the customer data platform, ensuring data quality and integrity, and leveraging customer insights to drive business growth and enhance customer experiences.
Utilize data from the CDP, website analytics, and SEO tools to analyze customer behavior, website performance, and SEO effectiveness.
Generate reports on key performance indicators (KPIs), including website traffic, conversion rates, customer segmentation, and SEO rankings.
Present findings and recommendations to stakeholders and contribute to data-driven decision-making.
Conversant with Google Analytics Tools, Meta Tools, Website Personalization Tools.