Digital Marketing Executive

Job Description – Digital Marketing Executive

Job Title: Digital Marketing Executive

Department: Marketing

Industry: Solar / Renewable Energy

Location: Dombivli, Maharashtra

Job Summary

We are seeking a creative and result-oriented Digital Marketing Executive to strengthen our online presence, generate quality leads, and promote our solar products and services through various digital marketing channels. The ideal candidate should have experience in SEO, social media marketing, paid advertising, content creation, and campaign analysis.

Key Responsibilities

Plan and execute digital marketing campaigns across Google, Facebook, Instagram, LinkedIn, and YouTube.

Generate qualified B2B and B2C leads for rooftop solar, commercial, industrial, and residential solar projects.

Manage the company's website and improve SEO rankings.

Create engaging content for social media, blogs, email campaigns, and promotional materials.

Run and optimise Google Ads and Meta Ads campaigns.

Monitor campaign performance using Google Analytics and other marketing tools.

Manage social media pages and maintain regular posting schedules.

Coordinate with the sales team to ensure timely lead follow-up.

Design marketing creatives in collaboration with the design team.

Stay updated with digital marketing trends and competitor activities.

Prepare weekly and monthly marketing performance reports.

Required Qualifications

Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.

Certification in Digital Marketing is preferred.

Experience

1–3 years of experience in Digital Marketing.

Experience in the Solar, Electrical, Renewable Energy, or Industrial sector will be an added advantage.

Required Skills

SEO & SEM

Google Ads

Meta (Facebook & Instagram) Ads

LinkedIn Marketing

Google Analytics

Email Marketing

Content Writing

Social Media Management

Lead Generation

Canva or Adobe Creative Suite (preferred)

Strong communication and analytical skills

Key Competencies

Creative thinking

Problem-solving ability

Data-driven decision making

Time management

Teamwork

Result-oriented mindset

Salary

As per company standards and candidate experience.

Preferred Candidate

Passionate about digital marketing and renewable energy.

Able to work independently and achieve lead generation targets.

Strong understanding of customer acquisition and online branding.

• It is a Full Time Digital Marketing job for candidates with 1 - 4 years of experience.