Key Responsibilities
Campaign Management: Plan, execute, and monitor digital campaigns (SEO, SEM, Social, Email) with budget allocation.
Content & Social Media: Develop creative content, manage social media presence, and update websites/newsletters.
Performance Analysis: Track metrics, analyze data (Google Analytics), and optimize campaigns for ROI.
Cross-functional Collaboration: Work with web designers, sales, and agencies on user experience (UX) and brand consistency.
Trend Monitoring: Stay updated on digital marketing trends and best practices.
Core Skills & Requirements
Digital Channels: Expertise in SEO, social media (organic/paid), email marketing, and paid advertising (Google Ads).
Tools: Proficiency with web analytics (Google Analytics) and ad serving tools.
Creative & Analytical: Strong writing, creative thinking, and data-driven decision-making skills.
Communication: Excellent verbal and written communication.
Experience: Proven experience in a similar digital marketing role.