Digital Marketing Executive

*Digital Marketing Executive Job Description*

A Digital Marketing Executive is responsible for planning, executing, monitoring, and optimizing digital marketing campaigns to increase brand awareness, drive qualified website traffic, generate leads, and support business growth.

*Key Responsibilities*

*Search Engine Optimization (SEO):* Conduct keyword research, implement on-page and off-page SEO strategies, optimize website content, and improve organic search rankings.

*Paid Advertising (PPC/SEM):* Create, manage, and optimize campaigns across Google Ads, Meta Ads, and other relevant advertising platforms to achieve lead and ROI targets.

*Social Media Management:* Plan, create, schedule, and monitor content for platforms such as Facebook, Instagram, LinkedIn, and YouTube.

*Content Marketing:* Coordinate with content and creative teams to develop SEO-friendly blogs, website content, social media posts, advertisements, and promotional materials.

*Lead Generation:* Develop and execute digital strategies to generate qualified leads and improve conversion rates.

*Google Business Profile & Local SEO:* Manage and optimize Google Business Profiles, local citations, reviews, and location-based SEO campaigns.

*Analytics & Reporting:* Monitor campaign performance, traffic, rankings, leads, conversions, and other KPIs using tools such as Google Analytics and Google Search Console.

*Website Management:* Update and manage website content through CMS platforms such as WordPress and coordinate with developers for technical improvements.

*Email Marketing:* Assist in creating newsletters, promotional emails, and automated campaigns to engage and retain customers.

*Competitor & Market Research:* Monitor competitors, industry trends, keywords, and emerging digital marketing opportunities.

*Campaign Optimization:* Regularly analyze campaign data and implement improvements to increase traffic, engagement, leads, conversions, and ROI.

*Reporting:* Prepare regular digital marketing performance reports and provide actionable insights to management.

• It is a Full Time Digital Marketing job for candidates with 1 - 4 years of experience.