Key Responsibilities:
Campaign Management: Plan and execute web, SEO/SEM, email, social media, and display advertising campaigns.
Social Media: Maintain and grow our social media presence across all digital channels (LinkedIn, Twitter, Facebook, Instagram).
Content Strategy: Collaborate with internal teams to create landing pages and optimize the user experience.
Analytics: Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Trend Watch: Identify trends and insights to optimize spend and performance.