Core Responsibilities
Keyword Research and Strategy: Researching and identifying relevant keywords to drive high-value traffic and developing content strategies based on findings.
On-Page Optimization: Optimizing website content, meta tags (titles, descriptions), headers, and images to improve keyword relevance and user experience.
Technical SEO Audits: Conducting site audits to identify and fix technical issues, such as broken links, slow loading speeds, crawl errors, and site architecture issues.
Off-Page SEO & Link Building: Executing link-building strategies, including outreach and content collaborations, to improve domain authority.
Content Optimization: Creating, updating, and optimizing content to align with user intent and search engine algorithms.
Performance Analysis and Reporting: Monitoring, tracking, and reporting on key performance indicators (KPIs) like organic traffic, rankings, and conversion rates