JD DIGITAL MARKETING MANAGER
-Plans and executes all web, SEO/SEM, database marketing, email, social media,and display advertising campaigns, designs, builds, and maintains our social media presence.
-Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
-Identifing trends and insights and optimizes spend and performance based on the insights.
-Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
-Collaborates with internal teams to create landing pages and optimize user
experience. Utilizes strong analytical ability to evaluate end-to-end customer experience acrossmultiple channels and customer touch points.Identifies critical conversion points and drop off points and optimizes user funnels.
-Collaborates with agencies and other vendor partners.
-Evaluates emerging technologies.
Provides thought leadership and perspective for adoption where appropriate.
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