Key Responsibilities:
Plan and manage Instagram & YouTube content (Reels, Shorts, collaborations).
Build WhatsApp opt-ins and automated communication journeys.
Execute Google (Search, Shopping, PMAX) and Meta campaigns to meet ROAS/CAC goals.
Develop lead-generation funnels (Ad → Landing Page → MQL → Sales).
Optimize conversion rates and manage tracking through GA4, GTM, and UTM.
Prepare weekly dashboards and share actionable insights with the management team.
Requirements:
3–4 years of experience in social and performance marketing.
Hands-on experience with GA4, GTM, Google/Meta Ads, and YouTube Studio.
Strong analytical mindset and copywriting ability; basic Canva/video editing knowledge.
Preferred: Experience with Shopify and WhatsApp API.
Why Join Us:
Work directly with the Founder/Marketing Head and be part of a fast-growing pet care brand known for innovation and quality.