Plan, create, and manage Meta Ads campaigns for multiple clients.
Set up lead generation, traffic, engagement, and conversion campaigns.
Conduct audience research, targeting, retargeting, and budget allocation.
Monitor campaign performance, CPL, CTR, CPC, and ROAS wherever applicable.
Optimize campaigns regularly to improve lead quality and reduce advertising costs.
Test different creatives, ad copies, audiences, and campaign strategies.
Coordinate with the creative and video editing teams to obtain high-performing ad creatives.
Track leads and coordinate with clients regarding lead quality and campaign results.
Prepare and share regular performance reports with clients and management.
Troubleshoot campaign issues, ad rejections, payment problems, and account restrictions.
Manage advertising budgets responsibly and ensure campaigns run according to client requirements.
Stay updated with Meta Ads policies, platform changes, and new advertising strategies.