Digital Marketing Executive

Go Academy International Pvt Ltd is Hiring for

SEO - Executive

Department: Marketing & Digital – Digital Marketing

Job Purpose:

• Conceiving and developing efficient and intuitive marketing strategies

• Organizing and oversees advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events

• Conducting market research and analysis to evaluate trends, brand awareness and competition ventures

Work Schedule:

Full Time (09:30 to 06:30), Monday – Saturday.

Required Qualification: Bachelor’s or Master’s in marketing, business administration or relevant discipline.

Required Experience: Proven experience in the field-minimum of 2 years.

Required Knowledge/Skills:

• Hands-on experience in marketing lead generation tools with SEO and web traffic metrics

• Expertise in SEO, SEM, SMM & PPC platforms.

• Expertise in SEO on-page optimizations, SEO on-page checklist.

• Google Analytics, Google Console tools

• Proficient in MS Office and marketing software (e.g. CRM, Eclincher, Semrush&ahrefs)

• Familiarity with social media and web analytics (e.g. Web Trends, Google Analytics)

• Good understanding on marketing research techniques, data analysis and statistics methods

• Thorough knowledge of strategic planning principles and marketing best practices

• Editorial mindset with an ability to predict audience preferences

• Preparation and presentation of results from campaigns

• Excellent communication and people skills

Job Description:

• Develop strategic planning and modify existing based on the conversion by liaising with Sales Dept., Production Dept.

• Conduct surveys, Content Marketing, SEO, SEM, SMM, AdWords & any other strategies to bring Visitors and target Leads.

• understanding of Product Knowledge, Market & Competitors is mandatory.

• Optimization knowledge is mandatory for Web Pages optimization (incl. blog, academy, research etc).

• Able to develop Content for Digital Marketing is mandatory.

• Market Knowledge for competitors & Keywords.

• Authorship, meta data, schema & Rich snippets.

• Built to be shared through social Networks.

• Submit weekly/monthly Reports to Manager.

• Organize and oversees advertising/communication campaigns, exhibitions and promotional events.

• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.

• Initiate and control surveys to assess customer requirements and dedication.

• It is a Full Time Digital Marketing job for candidates with 1 - 3 years of experience.