Digital Marketing Executive

𝟏. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 & 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞

𝘔𝘶𝘭𝘵𝘪-𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺: Design and execute cross-channel frameworks for Google Ads, Bing, Meta, LinkedIn, and programmatic platforms.

𝘔𝘢𝘳𝘬𝘦𝘵 & 𝘊𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘰𝘳 𝘈𝘯𝘢𝘭𝘺𝘴𝘪𝘴: Utilize tools to monitor competitor bidding patterns, creative strategies, and industry trends to maintain a competitive edge.

𝘒𝘦𝘺𝘸𝘰𝘳𝘥 & 𝘈𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘈𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵𝘶𝘳𝘦: Identify high-intent keywords and build sophisticated audience segments (Remarketing, Lookalikes, In-market) tailored to the B2B and B2C funnel.

𝟐. 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐈𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 & 𝐂𝐮𝐬𝐭𝐨𝐦 𝐒𝐞𝐭𝐮𝐩

Custom Shopping Ad Management: Execute advanced setups for Shopping Ads, including Product Feed Optimization in Google Merchant Center (GMC).

𝘛𝘳𝘢𝘤𝘬𝘪𝘯𝘨 & 𝘈𝘵𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯: Implement and audit conversion tracking via GTM (Google Tag Manager) and GA4 to ensure data integrity and proper attribution modeling.

Feed Management: Handle custom supplementary feeds, labels, and rules to improve product visibility and ad relevance.

𝟑. 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞𝐝 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 & 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐑𝐞𝐜𝐨𝐯𝐞𝐫𝐲

Policy Expertise: Maintain an up-to-date understanding of Google Ads, GMB (Google Business Profile), and Merchant Center policies.

𝘚𝘶𝘴𝘱𝘦𝘯𝘴𝘪𝘰𝘯 𝘙𝘦𝘮𝘰𝘷𝘢𝘭 & 𝘈𝘱𝘱𝘦𝘢𝘭𝘴: Act as the primary lead for diagnosing and resolving account suspensions, "Misrepresentation" flags, and policy violations.

𝘈𝘤𝘤𝘰𝘶𝘯𝘵 𝘏𝘦𝘢𝘭𝘵𝘩 𝘔𝘰𝘯𝘪𝘵𝘰𝘳𝘪𝘯𝘨: Proactively audit accounts to prevent strikes and ensure long-term stability across all Google properties.

𝟒. 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 & 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭

𝘈𝘥 𝘊𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘪𝘯𝘨: Draft persuasive, high-converting ad copy that aligns with brand voice and search intent.

𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘊𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯: Partner with in-house designers to produce high-performing visual assets for Display, Discovery, and Social campaigns.

𝘈/𝘉 𝘛𝘦𝘴𝘵𝘪𝘯𝘨: Lead a rigorous testing culture, experimenting with headlines, landing pages, and creative elements to lower CPC and increase CTR.

𝟓. 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭

𝘉𝘪𝘥 & 𝘉𝘶𝘥𝘨𝘦𝘵 𝘖𝘳𝘤𝘩𝘦𝘴𝘵𝘳𝘢𝘵𝘪𝘰𝘯: Manage daily budgets and utilize automated/manual bidding strategies (tCPA, tROAS) to maximize ROI.

F𝘶𝘯𝘯𝘦𝘭 𝘖𝘱𝘵𝘪𝘮𝘪𝘻𝘢𝘵𝘪𝘰𝘯: Continuously refine targeting and negative keyword lists to eliminate waste and improve lead/sale quality.

𝘚𝘤𝘢𝘭𝘪𝘯𝘨 𝘖𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴: Identify opportunities for growth in untapped markets or through new ad formats (e.g., Performance Max, Demand Gen).

𝟔. 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬, 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬

𝘒𝘗𝘐 𝘛𝘳𝘢𝘤𝘬𝘪𝘯𝘨 & 𝘙𝘦𝘱𝘰𝘳𝘵𝘪𝘯𝘨: Translate complex data into actionable insights through detailed weekly/monthly performance reports.

𝘊𝘭𝘪𝘦𝘯𝘵 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯: Serve as the technical point of contact for clients, explaining strategy, managing expectations, and providing transparent updates.

𝘊ustom Analytics: Understanding for Custom Analytics creation

𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲 𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: Systematically document successful projects, creating data-driven case studies that showcase ROI and technical problem-solving (e.g., "How we resolved a Merchant Center suspension to drive X% growth").

𝟕. 𝐂𝐫𝐨𝐬𝐬-𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧

Integrated Marketing: Coordinate with SEO and Content teams to ensure paid and organic efforts complement each other.

𝘚𝘢𝘭𝘦𝘴 𝘈𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵: Work with the sales department to ensure the quality of leads generated meets business requirements.

𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐨𝐥𝐞

𝘈𝘥 𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴: Google Ads (Search, Display, Video, Shopping, App), Microsoft Advertising, Meta Ads, LinkedIn Ads.

𝘛𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘛𝘰𝘰𝘭𝘴: Google Merchant Center, GTM, GA4, Search Console, Keyword Planner, SEMrush/Ahrefs.

Compliance Scope: Resolution of GMB, GMC, and Google Ads policy issues.

𝐈𝐧 𝐬𝐡𝐨𝐫𝐭: The PPC Manager is a data-driven strategist and technical troubleshooter responsible for driving measurable business growth while safeguarding the digital integrity of the brand’s advertising accounts.

• It is a Full Time Digital Marketing job for candidates with 1 - 3 years of experience.