Job Title: Digital Marketing Executive
Company Name: Gauranga Study Abroad Consultants
Job Location: Delhi, Uttam Nagar
Experience: 06 months – 02 year
Job Type: Full-time
Salary: 1.8 LPA – 2.5 LPA
Job Responsibilities
· Plan and execute digital marketing campaigns across Meta platforms (Facebook & Instagram)
· Manage and optimize paid ads (Meta Ads – lead generation, traffic, conversions)
· Create engaging content ideas for social media posts, reels, stories, and creatives
· Handle social media pages (Instagram, Facebook, YouTube) and ensure daily activity
· Develop and manage content calendar for social media platforms
· Write attractive captions, ad copies, and hashtags
· Coordinate with counsellors and internal team for campaign and content planning
· Monitor ad performance, analyze results, and optimize campaigns
· Basic SEO work including keyword research, on-page SEO, and content optimization
· Work on website updates, landing pages, and basic performance tracking
· Stay updated with latest digital marketing trends and algorithms
Required Skills
· Meta Ads expertise (Facebook & Instagram Ads)
· Content creation and content strategy
· Social media management skills
· SEO expert
· Good understanding of digital marketing funnels
· Creative mindset with analytical thinking
· Good English communication skills
· Ability to work independently and meet deadlines
Preferred Tools
· Meta Business Suite
· Canva
· Google Analytics / Google Search Console
· CapCut / InShot
· Basic SEO tools (Ubersuggest, SEMrush – optional)
Preferred Qualifications
· Graduate / Diploma in Digital Marketing
· Hands-on experience with Meta Ads and social media platforms
· Experience in education or service-based industry is a plus