FCC Racing™ is a leading cycling events and performance gear brand, managing national-level races, selling high-performance cycling products, and building a vibrant sports community. We are looking for a creative and results-driven Digital Marketing Executive to boost our online presence, drive sales, and grow our community of cycling enthusiasts.
Key Responsibilities:
Plan and execute digital marketing campaigns across social media, email, and paid platforms.
Manage and grow FCC Racing’s presence on Instagram, Facebook, YouTube, and other platforms.
Create engaging content (images, videos, captions, reels) to promote events, products, and brand awareness.
Run and optimize paid ad campaigns on Google Ads, Meta Ads, and other channels to drive conversions.
Conduct keyword research and implement SEO strategies for the FCC Racing website and product listings.
Monitor website analytics, ad performance, and social engagement, and prepare monthly performance reports.
Collaborate with event and product teams to plan promotional activities.
Engage with the cycling community through interactive content, contests, and influencer collaborations.
Stay updated with digital marketing trends and competitor strategies.
Qualifications:
Bachelor’s degree in Marketing, Digital Media, or related field.
1–3 years of experience in digital marketing (sports, retail, or e-commerce industry preferred).
Strong knowledge of social media marketing, SEO, and paid advertising platforms.
Proficiency in tools like Meta Business Suite, Google Analytics, Canva, and basic video editing software.
Good understanding of influencer marketing and community engagement.
Excellent creativity, communication skills, and attention to detail.
Key Competencies:
Creative mindset with a passion for sports and lifestyle branding.
Ability to analyze data and optimize campaigns for better ROI.
Self-driven, organized, and able to work under tight deadlines.
Strong teamwork and collaboration skills.
What We Offer:
Competitive salary based on skills and experience.
Opportunity to work with a fast-growing sports brand.
Creative freedom to experiment with campaigns.
Access to cycling events, products, and an active sports community.